THE NEW YORK TIMES BESTSELLER AS SEEN ON THE HIT TV SHOW THE BEAREssential lessons in hospitality for every business from the former coowner of legendary restaurant Eleven Madison Park.Will Guidara was twentysix when he took the helm of Eleven Madison Park a struggling New York City twostar brasserie that had never quite lived up to its majestic room. Eleven years later EMP was named the best restaurant in the world.How did Guidara pull off this unprecedented transformation Radical reinvention a true partnership between the kitchen and the dining roomand memorable overthetop bespoke hospitality. Guidaras team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner they filled a private dining room with sand complete with maitais and beach chairs to console a couple with a cancelled vacation.