Velocity Selling is a nontraditional approach to sales. As opposed to teaching selling skills it teaches you how to facilitate the buying process by putting your focus on the buyer and how to attract engage and empower them to buy. As simple as A B C D it starts with building a solid foundation Attitude belief in yourself your organization and the buyer Behavior effective habits toward yourself your organization and the buyer Competencies a stepbystep systematic approach to engaging and empowering buyers to buy if they are qualified Disciplines practices that need to be maintained for continuous success goal of the book is to help increase your bottom line while shortening your sales cycle and put you in control of the sales process while building and maintaining relationships that will become your secondary sales force.