Your Dream Shade In Just One Wash. Your search for an instant hair color boost ends here. Whether you want to hide early grays or enhance your natural hair color, NovaHair's innovative formula delivers results. Achieve a natural-looking, vibrant shade in just 10 minutes that lasts up to 4–6 weeks. Safer and more effective than traditional dyeing methods, our formula is free from ammonia and peroxide. These harsh chemicals found in many hair dyes can damage hair and irritate the scalp, leaving it dry and brittle. By excluding them, our shampoo helps preserve the hair’s natural texture and moisture while reducing the risk of irritation. Lasts 4–6 weeks. 100% vegan formula. No stains. Visible results in 10 minutes. Dye Job Gone Wrong? Our unique formula not only covers grays and enhances hair color but can also help correct color mistakes from previous dye use. It helps restore vibrancy, enhance natural tones, and improve the overall appearance of hair. Enriched with naturally derived ingredients known for their nourishing properties, this shampoo is designed to support healthy-looking hair. Suitable for all hair types and formulated to be gentle, it’s a reliable choice for men and women seeking a convenient, non-damaging hair color solution.