Purple Pigment Stain Concealment Technology The innovative purple hue counteracts yellow tones on teeth, instantly masking stains from coffee, tea, or tobacco. The pigment adheres temporarily to teeth surfaces, creating a visual brightening effect during and after brushing. Dual-Action Brightening & Deep Cleaning Surface Stain Removal: Mild abrasives gently polish enamel to lift embedded stains. Internal Tone Correction: Purple pigments neutralize yellow undertones, enhancing natural tooth whiteness over time. Long-Lasting Fresh Breath & Odor Control Peppermint leaf extract and xylitol fight oral bacteria, eliminating bad breath at its source. The formula leaves a cool, refreshing sensation that lasts for hours, ideal for morning or post-meal use. Gentle, Sensitive-Friendly Formula Free of harsh sulfates and peroxides, the toothpaste is safe for sensitive teeth and gums. Glycerin and sorbitol moisturize the mouth, preventing dryness, while polyglyceryl ensures a smooth, non-irritating texture. Easy Application for All Users Apply a pea-sized amount to a toothbrush; Brush for 23 minutes using circular motions.; Rinse thoroughly. Suitable for daily use, including by kids (with adult supervision) and those with dental sensitivity.