Preference Brown 4 by L'oreal is a premium hair color product that offers vibrant, long-lasting color. Designed with advanced technology, it helps maintain the health of your hair while providing even coverage from root to tip. This formula ensures a rich, true-to-tone result that lasts for weeks, giving you a salon-quality look from the comfort of your home. Enriched with conditioning properties, it leaves your hair soft, shiny, and looking natural. Perfect for those seeking a rich brown hue, this hair color delivers consistent results that enhance your beauty effortlessly.