TRUSTED & RECOMMENDED - Thousands of dental professionals, including the former President of the American Dental Association (ADA) and the former President of the American Academy of Periodontology (AAP), use and recommend to their patients. Clinical Professors and Lecturers from Harvard, UCLA, UC Irvine, and other top institutions actively support . 26 RESEARCH STUDIES - Our science is verified by 26 research studies, over 40 patents, and is supported by academic grants awarded by the United States Department of Defense. Based on 10 years of Research & Development, was formulated by PhDs and scientists from Stanford and Berkeley. HOW IT WORKS - Protected by 40+ patents, our proprietary formula breaks the bond between plaque and your teeth, removing plaque from your teeth and preventing new plaque from attaching to them. Our gel toothpaste gives you a deep, long-lasting clean in hard-to-reach areas near the gums and in-between teeth. CLINICALLY PROVEN - removes plaque 250% better, improves gum health 190% more, reduces tartar, eliminates bad breath, soothes dry mouth, and gently whitens teeth better than leading toothpaste brands. Brushing with can help you save thousands by improving your oral health and preventing expensive dental procedures. SAFE FOR ALL AGES - Proudly made in America, uses 100% edible ingredients and is SLS-Free. Our gel toothpaste contains zero abrasives, sulfates, phthalates, and parabens. It is also free of triclosan, gluten, and sugar.